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Voice of Customers Challenge to Product Managers
For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and…
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Insurance startup helps clients donate to charity for free
Add / Remove Insurances are often large expenses that — thankfully — don’t always get used. To help customers make the most…
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3 Ways to Identify and Keep Your Best Customers
There are good customers, high-maintenance customers and not-worth-it customers. Any small business owner recognizes these categories. Each group requires specific strategies, the…
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Lead Nurturing Activity Your Sales & Marketing Team Can’t Afford To Miss
It’s the era of engagement. B2B Marketing is no longer about marketing and selling on a business-to-business mind-set; we’re marketing and selling…
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Pitching Investors With Customer Motivations Won’t Work
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business.…
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Customer Experience is the New Competitive Battleground in B2B
One of the most widely-discussed topics in marketing circles over the past few years has been the growing importance of providing outstanding…
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