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In The World Of Customer Experience, Does Size Matter?
The customer is always right, the old saying goes. But if a company is big enough, should it care what the customer…
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The Lazy “Sales” Days of Summer
In mid-summer, many people – myself included – are taking time away from the office for family vacations or long weekend getaways. This…
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The Most Important Customer Service KPI You Might Not Be Measuring
Great cheese comes from happy cows. Happy cows come from California. Real California cheese. It was a marketing campaign that had a…
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Voice of Customers Challenge to Product Managers
For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and…
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Insurance startup helps clients donate to charity for free
Add / Remove Insurances are often large expenses that — thankfully — don’t always get used. To help customers make the most…
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3 Ways to Identify and Keep Your Best Customers
There are good customers, high-maintenance customers and not-worth-it customers. Any small business owner recognizes these categories. Each group requires specific strategies, the…
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