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How your Business can Reap the Rewards of a Loyal Customer Base
It’s a lot easier to keep an old customer than win a new customer. In fact, it can cost seven times as…
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Context is King for Building Stronger Customer Relationships
For many years we’ve been hearing that content is king. “Content marketing” is all we need to educate, inform and keep our…
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The Definition of Customer Service
Just the other day I was asked for the definition of customer service. In the context of our conversation I stated that…
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5 Ways Retailers Can Convert Online Traffic To Brick And Mortar Retail Sales
Digital interactions influence 50 percent of in-store sales according to a study from Deloitte Digital. While the majority of shopping still happens…
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How Sales Reps Can Foster Trust with Customers
In today’s marketplace, salespeople and field reps are now expected to take on the role of customers’ trusted advisors. In her article…
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The Gift of Service in Sales & Marketing
Recently I was meeting with a group of sales folks. They were asking me to develop a marketing campaign. I sat there…
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