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How Mobile Tech is Propelling Sales into the 21st Century
IDC predicts that the mobile workforce population will reach 1.3 billion this year. That’s 32 percent of the entire workforce, and the…
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Should PR in Small Business Take Lead In Managing Online Customer Reviews?
Online customer reviews can make or break a business – even a relatively large business. Consumers trust online customer reviews more than…
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Store Wars: Traditional Retail Holidays vs. “Prime Day” Sales Events
Amazon announced Prime Day with a shout of “more deals than on Black Friday.” Quickly on the heels of Amazon’s announcement, Walmart…
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How your Business can Reap the Rewards of a Loyal Customer Base
It’s a lot easier to keep an old customer than win a new customer. In fact, it can cost seven times as…
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Context is King for Building Stronger Customer Relationships
For many years we’ve been hearing that content is king. “Content marketing” is all we need to educate, inform and keep our…
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The Definition of Customer Service
Just the other day I was asked for the definition of customer service. In the context of our conversation I stated that…
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