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Bridging the Gap Between Mobile and Customer Experience
Creating a seamless customer experience. In the old days, managing customer experience was easy. You just had to make sure that your…
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It’s Not Sales VS Marketing; It’s Sales AND Marketing
There have been a number of times that we’ve walked into an organization looking for some marketing assistance, and we hear a…
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Can You Know Too Much About Your Customers? Perhaps.
We’re all familiar with situations where the boundaries seem obvious. The wedding ring on an attractive coworker’s finger, traffic lights at a…
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Plugin helps local bookstores steal customers back from Amazon
Add / Remove In the UK, more than 500 independent bookstores have closed in the last 10 years due to competition with…
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Make Your Customer’s Problems Your Own Problems
With companies like Amazon offering next day, or even same day delivery, it’s no wonder we have become so impatient when we…
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Can You Really Use Marketing to Shrink the B2B Sales Cycle?
It seems at least once a week that I talk to a B2B company about how to shrink their sales cycle. Sales…
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