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Top Sales Development Strategies for Lead Assignment Rules
You have a pile of leads and a group of sales development reps. Your reps are going to make opportunities out of…
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Score More Customers With Your Website With These 4 Tips
With more and more people relying on their mobile devices to shop, it’s a great time to turn your business website traffic…
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How to Offer Great Customer Service With Social Media
Have you experienced complaining via social media? Was it addressed promptly or were you seen-zoned? Honestly, I have and it was an…
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Why It’s Smart to Treat Your Employees Like Your Best Customers
Successful companies realize that employees are their most important asset. Customers might be the reason the lights stay on, but those customers…
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Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P’s (product…
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Configure / Price / Quote: Better, Faster Sales Deals Enabled
For as long as any of us can remember, salespeople have been handed scripts, talking points, and decision trees designed to guide…
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