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Why CMOs Need To Embrace Goal-Directed Customer Engagement
One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers…
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Context, The Ultimate Sales Differentiator
Everyone is enthralled with content these day–Thankfully! Content’s not new, just most of the content generated sucks. We have data sheet after…
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In China, Mobile Shopping Now Accounts for Nearly Half of Online Sales [Charts]
Nearly half of China’s total online shopping GMV (gross merchandise volume) was generated by shoppers using mobile devices in the first quarter as…
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Focus On One Thing At A Time In Customer Experience Strategy
Because improving customer experience involves people, complex systems, and ongoing measurement, customer experience strategy can be a complicated task. So, what can…
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Turning A Customer Service Culture
We wish that changing a customer service culture could be like turning a Jet Ski®. We slam the steering handles hard to…
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Tmall.com Mid-year Sales Promotion Goes Global
Tmall.com, Alibaba Group’s market-leading B2C shopping site, plans to make more than 300,000 products from 25 countries available to Chinese consumers during…
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