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3 Popular “Customer-Centric Ideas” That Totally Miss The Point
Words matter. And in a time when we abuse the heck out of them, they actually matter more. Literally. Imagine how often…

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You Know You Have Sales A Problem, Now What?
You run or support a large sales team, and you’ve got a problem. It could be missed top line, perhaps shrinking margins,…

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8 Reasons Why Your B2B Leads Aren’t Turning Into Sales
Are you struggling to turn your B2B leads into sales? Well, you’re not alone. Take a look at this alarming statistic from…

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The Secret To Amazon’s Customer Loyalty Success
Looking at the insane effort customers went through to lay their hands on the new iPhone 6, it’s easy to see why…

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3 Ways to Increase Customer Retention, Boost Profits
We all know that 20% of our existing customers generate 80% of profits. However, the customer retention efforts of many companies still…

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5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment
Shopping cart abandonment remains a significant cause of heartburn for just about every online business — from the smallest storefront to the…










