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The New Face of Customer-Success Marketing
The 1914 silent movie serial, “The Perils of Pauline,” was famous for putting Pauline in grave danger, menaced by pirates and Indians,…

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5 Customer Service Trends That Deserve and Demand Your Focus
As time and technology advance, customer service delivery – with the continuing emergence and convergence of service channels – is becoming increasingly…

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Steal This Technique for Your Next Sales Email
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other…

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5 Loyalty Lessons From The Biggest Customer Experience Headlines In 2014
What was the biggest customer service debacle of the year? And what retail brand won their customers’ hearts by eliminating one of…

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The 3 Biggest Sins of Customer Engagement
Recently, a small resort town in Colorado, Steamboat Springs attracted The New York Times’ attention when it decided to take drastic action…

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10 Ways To Convert More Customers Using Psychology [Infographic]
In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology. Some…










