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The Sales Rep Said, “I Never Got a Lead Yet That Turned Into a Sale.”
I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty…
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How To Build A Sales Strategy
“Our strategy is to grow our larger accounts by 8% and our smaller accounts by 15%.” That isn’t a sales strategy. It’s…
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Pinpoint Your Sweet Spot Customers
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers…
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How to Guard against Customer Data Theft as One Way to Provide Better Service
Names, addresses, phone numbers, and even social security numbers. This is just a small list of the customer information employees have access…
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What Amazon Prime Day Can Teach You About Customer Experience
On July 15, Amazon held its first “Prime Day,” which featured a variety of on-site sales exclusive to members of its Prime…
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The Future Of Sales Is Social
In an airport, recently, I came upon an out of home billboard with a prominent headline: The future of sales will be…
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