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Sales
The Sales Rep Said, “I Never Got a Lead Yet That Turned Into a Sale.”
I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty…
How To Build A Sales Strategy
“Our strategy is to grow our larger accounts by 8% and our smaller accounts by 15%.” That isn’t a sales strategy. It’s…
Pinpoint Your Sweet Spot Customers
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers…
How to Guard against Customer Data Theft as One Way to Provide Better Service
Names, addresses, phone numbers, and even social security numbers. This is just a small list of the customer information employees have access…
What Amazon Prime Day Can Teach You About Customer Experience
On July 15, Amazon held its first “Prime Day,” which featured a variety of on-site sales exclusive to members of its Prime…
The Future Of Sales Is Social
In an airport, recently, I came upon an out of home billboard with a prominent headline: The future of sales will be…
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