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Can You Know Too Much About Your Customers? Perhaps.
We’re all familiar with situations where the boundaries seem obvious. The wedding ring on an attractive coworker’s finger, traffic lights at a…
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Plugin helps local bookstores steal customers back from Amazon
Add / Remove In the UK, more than 500 independent bookstores have closed in the last 10 years due to competition with…
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Make Your Customer’s Problems Your Own Problems
With companies like Amazon offering next day, or even same day delivery, it’s no wonder we have become so impatient when we…
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Can You Really Use Marketing to Shrink the B2B Sales Cycle?
It seems at least once a week that I talk to a B2B company about how to shrink their sales cycle. Sales…
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Why Sales People Should Never Stop Training
Sales can be a tricky career to go into, even the most optimistic person out there can begin to feel deflated when…
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5 Ways To Capture Your Customers’ Feedback Through Experiential Marketing
Do you want to know what your customers really think of your new perfume? Just watch their faces as they spray that…
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