Date:
Etsy Infuriates ‘Wiccapreneurs’ by Banning the Sale of Metaphysical Spells
What kind of company goes out of its way to mess with witches? Etsy, apparently, without much warning, has begun to abolish…
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3 Lessons for Handling Challenging Clients
One of the best and worst parts about my job is working with clients. There is nothing more rewarding or challenging than…
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Great Trepidations: Helping Clients Through A Brand Name Change
This bit of prose does not retread the familiar ground in brand naming. A plethora of articles, papers, blogs and books already…
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Why Sales Teams Should Care About Cognitive Dissonance
Which statement resonates most with you: “I usually don’t change my mind once I make a decision,” or “I dig in even…
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Why You Should Discriminate Amongst Customers, and Be Proud of It
When it comes to employees, or prospective employees, you shouldn’t discriminate. It’s against the law and not good business. But when it…
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Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients
Ever feel like you’re talking to a wall? Do you hate making blog posts and getting no interaction? How about making a…
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