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How to Offer Great Customer Service With Social Media
Have you experienced complaining via social media? Was it addressed promptly or were you seen-zoned? Honestly, I have and it was an…
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Why It’s Smart to Treat Your Employees Like Your Best Customers
Successful companies realize that employees are their most important asset. Customers might be the reason the lights stay on, but those customers…
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Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P’s (product…
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Configure / Price / Quote: Better, Faster Sales Deals Enabled
For as long as any of us can remember, salespeople have been handed scripts, talking points, and decision trees designed to guide…
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5 Sales Management Lessons from the NBA Finals
Want to improve your sales operations? Here are 5 key lessons from an unlikely source — the 2015 NBA Finals. During the first…
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B2B Sales – Does Coaching Really Work?
The Sales Guru Fails! I remember it like it was yesterday. Don’t we always? It was the fall of 1977. I was…
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