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Great Trepidations: Helping Clients Through A Brand Name Change
This bit of prose does not retread the familiar ground in brand naming. A plethora of articles, papers, blogs and books already…
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Why Sales Teams Should Care About Cognitive Dissonance
Which statement resonates most with you: “I usually don’t change my mind once I make a decision,” or “I dig in even…
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Why You Should Discriminate Amongst Customers, and Be Proud of It
When it comes to employees, or prospective employees, you shouldn’t discriminate. It’s against the law and not good business. But when it…
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Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients
Ever feel like you’re talking to a wall? Do you hate making blog posts and getting no interaction? How about making a…
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6 Traits You Need to Be Successful in Sales
Sales is a tough gig. It takes a special type of person not only to be successful in a sales position, but…
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A Customer Service Moment of Misery™: My Worst Taxi Ride Ever!
Bad Customer Experience If you’ve seen me speak or been on my YouTube channel you may be familiar with my favorite story…
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