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It’s Over – It’s Not You, It’s Me … Multi-Channel Customer Service
After years of faithful marriage to phone based interactions, consumers have finally crossed the line, preferring to communicate with brands via tablets,…
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Cultivating Goodwill Involves More Than Reducing Customer Effort
Is the access to building meaningful relationships with customers merely a matter of improving the customer’s experience of your organization by making…
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Avoid These 3 Costly Sales Recruiting Mistakes
Top performing salespeople are gainfully employed, progressing well in their career, and are targeted daily by high growth companies to join their…
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Further Engage Customers By Creatively Distributing Your Brand
In my New York University class on products vs. brands, there’s one topic that always seems to stump the students: distribution. I think it’s…
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Sales Coaching Styles: Bill Belicheck vs. Pete Carroll
We conceptualize how two of the NFL’s most prominent coaches, Bill Belichek and Pete Carroll, would operate if they were patrolling a sales bullpen…
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Luring Clients Through Your Blogs
Blogging can be an extremely effective, inexpensive, and compelling way to get your readers to become clients. If your blog posts are…
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