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Leveraging the Concept of G.L.U.E. to Improve the Customer Experience
Gartner released research that showed by 2016 that 89% of companies will compete mainly on the customer experience they provide. To demonstrate…
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Finding Your Ideal Customer
While attending the SiriusDecisions Summit a couple weeks ago I was struck by how many technology vendors and speakers were now out…
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5 Essentials for Building a Subscription Business Customers Won’t Quit
The “subscription economy” is a sea change from selling products to selling subscription-based services. Providers of books, cars, education, food, home monitoring, music,…
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What Is A Digital Sales Funnel?
Jogging With A Walkman One of the coolest tools that I ever had in my audio arsenal was the ability to record…
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Would Your Brand Win The Customer Service Popular Vote?
In watching the coverage of the 2016 U.S. presidential race, some recent pre-election polling questions regarding public perception also seem to ring…
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How To Handle Angry Customers With Ease
“The customer is always right” is a mantra of sales departments, but when it comes to the helpdesk, angry callers can make…
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