How To Leverage Holiday Traffic in 2023
Christmas, Black Friday, Cyber Monday, Earth Day, back to school, and the list goes on. These are times of the year when online spending increases. For some of the online…
How To Create an Online Portfolio
As a designer, you’re a creative person. That’s what makes you good at what you do. But being great at design doesn’t make you an expert in putting together the…
How To Create a Successful Affiliate Marketing Program for Your Business
It’s simple: your business needs customers to thrive. As straightforward as that statement is, getting the customers is not as easy. That’s why many businesses partner with affiliates to expand…
Coming Soon Page: How To Start Your Pre-Launch Marketing
Launching a new business—or even just a new product/service—can make even veteran entrepreneurs anxious. Besides thinking about whether your product is designed correctly or your service has covered all the…
How To Build a Brand Positioning Strategy
You’ve been told it’s a best practice to set yourself apart from competitors to be successful in the market. While this sentiment is certainly true, it’s only one part of…
How to Use Google Ads for Small Business
An estimated 5.6 billion searches are done on Google daily. Yes, that’s billion with a b. Since successful advertising is all about reaching your audience where they are, Google Ads…
How To Write a Press Release for Small Business
In the past century, the number of ways to promote a small business has grown dramatically. Just in the past two decades, the variety of social channels has exploded. Still,…
Private Label Products for Small Business: A Brief Guide
Did you know that you can start selling products without having to create them from scratch? If the term dropshipping comes to mind, you’re in the right territory, but that’s…
How To Brand a Small Business
Search “how to brand a small business” online, and you’ll get more than a million results in just seconds. This highlights the importance of branding your small business and indicates…
Best Small Business Marketing Books for 2021
It’s back-to-school time for many. In that spirit, we thought we’d share some of the best small business marketing books for 2021. Entrepreneurs don’t have to go back to class,…
How To Empower Your Employee Influencer
Small business marketing budgets are typically tight. Plus, the entrepreneur doesn’t yet have the cache to gain celebrity attention to leverage influencer marketing. Still, this doesn’t mean your business can’t…
How To Put Together a Small Business Gift Guide
Black Friday and Cyber Monday are always big shopping days. But a good small business gift guide can help drive sales at any time of the year. This article outlines…
How To Create a Marketing Plan for Your Handyman Business
You’ve probably heard of the song “If I Had a Hammer,” but only some individuals know how to use that hammer well. Those who know their way around tools and…
Why Small Businesses Should Collaborate
Business can be described as “dog-eat-dog." Everybody is out for themselves and can only succeed by putting their own interests first, right? Not so fast. This two-part series first shares…
Branding vs Marketing – What Is the Difference?
Many believe there is a fine line between branding and marketing. That there are small differences between them if any, and they can barely be perceived by the untrained eye.…
How To Start a Remote Consulting Business
If you’ve gained knowledge and honed skills in a particular business area, you may have what it takes to set up shop and become a virtual business consultant. The subject…
How To Do Product Photography Like a Pro
Photographs speak volumes. As we’re often told—“1,000 words.” Yet, small businesses need to be attentive to what their product photography is saying. A high-quality professional website needs top-notch product photos.…
Email Marketing for Small Business
One look at your own inbox, and you probably won’t doubt that billions of business emails are sent daily. It may feel as if they’re all coming your way. Still,…
Best Small Business Podcasts for Entrepreneurs in 2021
There are podcasts for everything imaginable these days. These audio recordings make it possible for you to learn about just anything—wherever you are, whenever you have the chance. That’s great.…
How To Prepare to Pitch Investors
If you’ve ever seen Shark Tank, you know that investors are fickle, finicky individuals. After all, they’re putting their money into your business. They want to see success. While you’re…
How To Tell Your “Sustainability Story”
Sustainability is a selling point. That’s not the only reason for business sustainability, but it doesn’t hurt. Still, someone can only know your small business is prioritizing the environment and…
What You Need To Know About Twitter for Business
How should a small business use Twitter? Here is what you need to know about why entrepreneurs grow a Twitter presence, how to get an audience there, and what it…
Managing Local SEO for Multiple Locations
Search engine optimization (SEO) is important to get your business noticed. Local SEO, in particular, can help small businesses. But even those who get the basics of search can feel…